Ideas

Wedding Flower Crosses, From Simple to Spectacular

Wedding Flower Crosses, From Simple to Spectacular

Are your brides asking for flower decorated wedding crosses? From simple designs to spectacular décor, this emerging floral trend can be adapted to...

Four Designers Share Floral Wedding Arbor Decorating Tips

Floral wedding arbors are a popular and on-trend solution for providing a focal point and background for vows and photos. They also present challen...

Celebrating the New Florist-Designed USPS Stamps!

When Carol Caggiano AIFD, PFCI sold her busy retail flower shop after 37 years to retire, she may have thought she was leaving her most challenging...

How One Floral Designer Uses Accents to Increase Impact—and Profits

Like most creative florists, Adrianna Duran-Leon AIFD loves experimenting with new products to see what happens. “Sometimes it works, sometimes it ...

How to become a Floral Jewelry ‘Wire Guru’

Living in Marceline, Missouri, a rural town with just 2,500 residents, didn't diminish Walt Disney's creativity and it hasn't held back Julia S...

Flourish by adding farming to flowers? One florist is.

The floral industry is changing. Jeanne Ha AIFD of Park Florist in Maryland is meeting that challenge by transitioning her business back to traditi...

How Leopoldo Discovered his Passion for Flowers

Leopoldo’s floral career began by accident. When he signed up for a basic floral design class, Leopoldo Gomez unknowingly launched a career ...

Use Playful Bouquets to Attract Brides at Local Shows

Debbie’s showstopper named Most Inspirational design Debbie Strand was just playing around when she created an inspirational wedding bouquet that ...

10 Techniques for Horti-Couture from Art in Bloom

If you’re into eco-friendly fashion and dreaming of something fun to wear this summer, look no further than your own garden or flower cooler. ...

5 Mother’s Day Lessons from “Beauty and the Beast”

A mysterious red rose slowly unfurls soft, velvet petals to reveal its inner beauty. One by one the crimson petals drop beneath the small glass dom...

Patience’s 3 keys for inspiring Mother’s Day success

Patience Pickner AIFD, PFCI, SDCF, is on a mission to bring fresh flowers to everyone’s table for Mother’s Day—and every day. “I want my custome...

4 Flower Traditions that Win at the Kentucky Derby

Think the Kentucky Derby is all about horses? According to a winner’s circle of Kentucky florists who work behind the scenes, event flowers do some...

How 85 volunteers "floated" Philadelphia show’s fab field of flowers

Valley Forge Flowers’ staff listened as the Pennsylvania Horticulture Society’s design team described their plan for this year’s Philadelphia Flowe...