Ideas

Four Easy Floral Hearts, Three Price Points

[rev_slider alias="floral-hearts-1"] While planning your Valentine’s Day menu of designs, be sure to include a variety of price points that can accommodate varying budgets. Take a good, better, ...

9 Nifty Valentine Designs that won’t Break the Bank

Are flowers an inexpensive way to say I love you? Compared to our competitors for luxury gifts—jewelry, gourmet dinners, premier chocolates or a cruise—flowers are cost-effective. Still, you nev...

What’s Floral Hot for 2018?

Nostalgia, restoration, woodland, fall farm and North Pole. Yes, we are talking North Pole in January. With the opening yesterday of the January Gift and Home Show at Atlanta’s America’s Mart, w...

Can Pantone’s Piquant Purple Propel your 2018?

Pantone Color Institute’s forecast of an expressive purple for its 2018 Pantone Color of the Year communicates originality, ingenuity and visionary thinking. As if 2017 wasn’t dramatic enough, P...

Read the Six Most-Read 2017 Wedding Blogs

As the new year begins, you‘ll be inundated with brides ready to plan spring weddings. What trendy new ideas will you have to share? Revisit our six most-read 2017 Idea Weekly wedding blogs to d...

Wedding promise kept: wreaths, crowns and bouquets

When her high school BFF gave birth to a daughter, a floral consultant promised to design the wedding flowers when the daughter married. Thirty years later, lives, love, friendship—and flowers—a...

Can a British Wreath Design Inspire Holiday Sales?

Why recreate a British designer’s holiday wreath design in your floral business? Because it sells, it’s versatile and can trigger add-on sales. Not only has this idea successfully crossed the...

15 Things You Need to Know About 2018 Wedding Trends

Today’s couples, even those far from any fashion center, can easily see wedding trends online. They want to know you’re familiar with the 2018 wedding trend they like and can customize their flo...

Add Holiday Joy With These Six Cool Tree Trimming Tips!

Are you dreaming of a White Christmas but live where the white stuff outside is sand, not snow? Paul Miller AIFD of Fort Lauderdale—aka ‘Mr. Christmas’ to his close friends—shares his gift for cr...

Want a Holiday boost? Try this 6-step floral Advent Wreath.

[vc_row][vc_column][vc_column_text]What holiday floral design popular in Europe might be underappreciated here—and an opportunity for you? The Advent wreath. You and your customers can enjoy ...