Can Pantone’s Piquant Purple Propel your 2018?

Pantone Color Institute’s forecast of an expressive purple for its 2018 Pantone Color of the Year communicates originality, ingenuity and visionary thinking. As if 2017 wasn’t dramatic enough, PANTONE 18-3838 Ultra Violet also suggests mystery and intrigue for the new year ahead. Complex? Yes. Contemplative? Certainly. Good for floral design and designers? Absolutely. Pantone 2018 Color Ultra Violet Floral Design Ideas | OASIS Floral Products Does Pantone’s forecast matter? Can we see example floral designs with suggestions for using or featuring purple in any arrangement? What about a list of flowers that come in purples as well as decorative accessories? Yes to all.

How can this be good for florists?

Why is this inspiring color expected to reign in 2018? Pantone is the leading color matching system in the world. Each year, the company’s Color Institute selects the most prevalent emerging color seen in products across the marketplace as the Color of the Year. PANTONE 18-3838 Ultra Violet was chosen for 2018. If you’ve ever gazed into the dark heavens on a starry night, you’ve experienced the mystical majesty of purple. This rich and regal color is often used to imply spirituality, wealth or power. It’s the perfect complement to our wish for a societal shift toward a more mindful world. And for floral designs.

Winning with color

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Many florists experienced an uptick of business when last year’s earthy Color of the Year selection Greenery brought focus to the use of fresh natural materials like plants, mosses and flowers. The abundance of purple fresh flowers and floral products florists can offer to consumers may provide that same sales advantage for trend-savvy shops in 2018. Consider these designs created by Smithers-Oasis design directors illustrating how easily flowers of a purple hue can blend into a variety of fresh designs.

The advantages of choosing purple

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This futuristic purple hue ignites the imagination of a society that values originality and visionary thinking. The complex color keeps replaying as the favorite of people of an artistic nature throughout generations. Historically, purple was considered the color of hope and insight. Used in the accoutrements of religious ceremonies for centuries, the color took on a spiritual connotation. In the new millennium, purple has become the contemplative color of choice for many mystic-related websites, books and products, yoga and mindfulness practices, adding to its mysterious vibe. One advantage of choosing purple flowers is that they are available in all four flower forms. From line flowers (gladiolus) to filler flowers (Wax flower) with form (mini calla) and mass (carnation) flowers in-between.

Flowers in purple

A wide variety of fresh flowers in purple tints (white added), shades (black added) and tones (gray added) is also advantageous to design. From palest lavender to the deepest purple, these flowers come in a multitude of purple hues and forms: agapanthus, anemone, asters, columbine, dianthus, hyacinth, lisianthus, lilac, muscari, monkshood, orchids, roses, tulips and zinnas to name a few. Sometimes purple tactile materials are used as a neutral backdrop to other flowers and colors like trachelium, statice, smokebush, hydrangea and buddleia. Fruits and veggies like purple plum, eggplant, potatoes and onions can also be used to advantage as color and texture in designs. Even berries get into the mix with purples so dark they almost seem black like decorative privet berries and edible blackberries or almost ripened blue-violet blueberries and non-edible purple American Beauty berries. These forms can be complemented by textural floral materials. Examples include allium, erygium, sea thistle, purple hearts, bean and Nigella pods.

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A garden flower favorite

The visual weight of purple among lighter and brighter hues makes it a garden flower favorite. Creating garden style designs is a natural for flowers of this color harmony. Consider lavender, violet, red-violet, blue-violet and purple hues. Catmint, clematis, coneflower, crocus, dahlias, delphinium, foxglove, hellebore, iris, lavender, liatris, lupine, pansy, phlox, sage and salvia all come to mind.

[rev_slider alias="pantone-purple-4"] Click the image to see the detailed recipe for that floral arrangement. Not every image has a recipe.

Complex combinations

The complexity of a red + blue = purple color blend encourages creative thought. With a multitude of products available for creating hand-crafted designs, decorative materials that mix well with purple are sure to be popular this year.

Promoting purple in your floral business

When life feels chaotic, we retreat to our home as a refuge. Tired of turmoil, we surround ourselves with colors and things that feel calm, safe and reassuring to create a sense of security and well-being in our personal space. In your floral business, offer a mix of flowers with decorative items, housewares and accessories such as candles, vases, linens, etc., in varied hues of purple that can feel welcoming and useful to your customer. Develop vignettes, Pinterest boards or online collections of fresh flowers and accessories to illustrate the many ways this intriguing color can be used to create relaxing spaces. How can you promote ultra violet as the ‘color of the year’ in your floral business?

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