Stems & Success
Flourish in Business. Bloom in Confidence.
Stems and Success is a modern, visually engaging education program designed specifically for creative small business owners - especially florists - who are masters of design but may feel overwhelmed by the "business side" of things. Built by OASIS® Floral Products to support, inspire, and empower, this program delivers real-world strategies through bite-sized content, immersive learning experiences, and hands-on resources that meet you where you are—on your schedule and in your style.
Stems and Success isn’t just a program. It’s a movement to educate, empower, and grow a thriving creative community.
Ready to plant the seeds?
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Led by Kelsey Thompson AIFD, PFCI
Business Owner | Florist | Industry Educator
With nearly 15 years at the helm of a retail floral shop, Kelsey Thompson AIFD brings extensive hands-on experience to Stems and Success. Her expertise spans retail operations, marketing, AI integration, and design, which she shares through various industry education initiatives. Her unique blend of creative design instinct and business insights drives her passion to elevate florists and strengthen the industry as a whole. She lives in Iowa with her husband and two kids and loves traveling, chocolate and relaxing with a good book.
In collaboration with the Marketing Team at Smithers-Oasis
[Let’s Grow Together]
This Month
Mastering Custom Sympathy Sales
Selling custom memorial pieces requires a delicate balance of compassion, confidence, and expertise. Whether you're conducting in-person consultations, taking sympathy orders over the phone, or helping customers select tributes in your shop, the principles we'll explore can transform how you approach these important conversations.
READ THE BLOGWATCH THE VIDEOThis Month
Mastering Custom Sympathy Sales
Selling custom memorial pieces requires a delicate balance of compassion, confidence, and expertise. Whether you're conducting in-person consultations, taking sympathy orders over the phone, or helping customers select tributes in your shop, the principles we'll explore can transform how you approach these important conversations.
READ THE BLOGWATCH THE VIDEOProduct Spotlight
New! Solace Selections Sympathy Line
Casket Saddles
Risers
Sympathy ECOssentials™
Sympathy Glass
