How We Bloom is an oasis of flower Ideas. Design. Sales. Marketing. Business. Every great success story starts with one simple idea. A challenge that requires change. Like the unfurling petals of a flower we grow by changing form. This growth opens us up to new ideas and opportunities. On How We Bloom we interview guests who dare to do things differently. People who plant seeds, grow ideas and bloom to their full potential. Our guests share their ideas in steps as easy as 1-2-3. We listen. Learn. Grow.
And, that’s How We Bloom!
LATEST EPISODE -
Weddings: from Disaster to Delight with Ian Prosser
Every wedding designer has experienced ‘that wedding.’ The one where perfect plans suddenly met with unexpected chaos. Sometimes Mother Nature throws us a few challenges, even for those who are at the top of their game. Regaining control requires focus, finesse, and flexibility.
Ian Prosser AIFD, AAF, PFCI reminds us to stop, realize there is a solution, and move forward to find it. Even the most challenging weddings can be taken ‘from Disaster to Delight.’ We love for our flowers to be pretty, but this is a story about being prepared.
Talmage & Trends with Talmage McLaurin
"Trends are a fun way to tell a new story" says renowned floral trend forecaster, Talmage McLaurin AIFD. "Trends are not revolutionary, they're evolutionary." Tiny shifts. A movement forward, rather than a disruption. Eye-catching trends capture consumer interest and drive impulse sales. Listen as Talmage shares six floral trends that will inspire us in 2023.LISTENDOWNLOAD
From Blooms to Bouquets with Paul Miller
How do flower blooms - fresh from the fields in South America, become the beautiful bouquets we enjoy in North America each day? Paul Miller AIFD, PFCI of Sunshine Bouquet shares the story. Offering insight into the farm … people … and process of growing and importing approximately 1.5 billion flower stems annually. Paul explains how field cut blooms move daily from one continent to another for the pleasure of flower consumers.LISTENDOWNLOAD
Valentine's Day Prep Tips - with Chris Norwood
How can florists turn chaos into cash this Valentine's Day? Chris Norwood AIFD, PFCI, AAF of Tipton & Hurst in Little Rock, Arkansas offers valuable time and money-saving tips for successful procurement, prep, design and delivery of Valentine flowers. As a bonus, Chris shares his story of making online followers "Happy!"LISTENDOWNLOAD
Master Floral Designer - with Dr. Jim DelPrince
Dr. Jim DelPrince loves people and petals. This Mississippi State University floral professor taught students for 23 years. As a Mississippi Extension Service Specialist, he now teaches floral design to consumers. This hybrid online/onsite Master Floral Designer course draws attendees from multiple states. From small children to senior citizens, eager participants learn to create beauty by arranging botanicals. Interested? Click here! Jim shares the details with Sharon McGukin in this podcast.LISTENDOWNLOAD