How We Bloom is an oasis of flower Ideas. Design. Sales. Marketing. Business. Every great success story starts with one simple idea. A challenge that requires change. Like the unfurling petals of a flower we grow by changing form. This growth opens us up to new ideas and opportunities. On How We Bloom we interview guests who dare to do things differently. People who plant seeds, grow ideas and bloom to their full potential. Our guests share their ideas in steps as easy as 1-2-3. We listen. Learn. Grow.
And, that’s How We Bloom!

LATEST EPISODE - 
Valentine's Day Prep Tips with Chris Norwood

How can florists turn chaos into cash this Valentine's Day? Chris Norwood AIFD, PFCI, AAF of Tipton & Hurst in Little Rock, Arkansas offers valuable time and money-saving tips for successful procurement, prep, design and delivery of Valentine flowers. As a bonus, Chris shares his story of making online followers "Happy!"

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ALL EPISODES

Master Floral Designer - with Dr. Jim DelPrince

Dr. Jim DelPrince loves people and petals. This Mississippi State University floral professor taught students for 23 years. As a Mississippi Extension Service Specialist, he now teaches floral design to consumers. This hybrid online/onsite Master Floral Designer course draws attendees from multiple states. From small children to senior citizens, eager participants learn to create beauty by arranging botanicals. Interested? Click here! Jim shares the details with Sharon McGukin in this podcast.

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Marketing in a Digital Age - with Renato Sogueco

For your business to thrive “You’ve got to be found,” says Renato Sogueco, Vice-President of Digital Strategy and Education at BloomNet. Renato shares with us practical tips for a holistic approach to “Marketing in a Digital Age.”

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Moss Mountain Farm - with P. Allen Smith

Allen is known sharing for his tried-and-true methods and cutting-edge knowledge with small farm and garden communities. 

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Invest in Yourself - with Jackie Lacey

As the format of business continues to change, so do our educational opportunities. Which learning strategy works best for you?

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Mastering the Art of Floral Paint - with Gretchen Sell

Are you "Mastering the Art of Floral Paint" in this time of flower shortages, painted foliage trends and on-trend metallics?

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Flower Healing - with Jill Manson

South African floral designer, Jill Manson, believes in the powerful energy of flowers and plants.

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Marketing on a Shoestring -
with Laura Rich

"Spoiler Alert! There is no silver bullet to marketing," explains marketing director, Laura Rich.

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Locally Grown - Flower Farming -
with Lia Fleming

When advertising exec, Lia Fleming, discovered her budding passion for flowers – she dug in deep. 

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Pricing for Profits -
with Joyce Mason-Monheim

Don't just make it pretty, make it profitable. In 'Pricing for Profits," Joyce Mason-Monheim AIFD, AAF, PFCI, AzMF

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Welcome Message -
with Sharon McGukin

A flower trend podcast with Sharon McGukin that’s blooming with ideas.

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Commit to Change -
with Todd Bussey AIFD

Being disciplined about your numbers can grow your business says, Todd Bussey AIFD. Here's how.

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Partnering with Your Customer -
with Drew McGukin

"Partnering with your customer creates a spirit of collaboration," suggests Drew McGukin of Drew McGukin Interiors.

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Trend Story: Less is More -
with Klaus Wagener

“Less is more" says Klaus Wagener of Minden, Germany. Explaining the emerging post-pandemic trend. 

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