Ideas

How Can You Warm Up Winter Sales? The New Northwoods Collection of Floral Products.

How can “cool” holiday designs warm up your winter sales? Appeal to trend savvy and traditional customers? Be fresh from the forest, modern and easy? How? When you use the inspiring textures of ...

Make Bespoke Bouquets Easier with this (egg-shaped) Novel Mechanic

Bespoke is back. But must bespoke garden bouquets always be heavy? How is arranging one different? Do you have to use chicken wire? Isn’t there an easier and more time-efficient mechanic? And wh...

Why Create Floral Designs with Hanging Glass Tubes?

Why use hanging glass tubes in your floral designs? What are the best ways to attach and support them? To which types of designs are they best suited? Are they easy to use? [rev_slider alias="ha...

Inspire: Provide the Ultimate Floral Customer Service

Too often we think of sympathy flowers as funeral flowers and lose our creative edge. Sympathy flowers serve a purpose. They express visible emotional support for the deceased’s friends and fami...

Using Unusual Materials: A Floral Warriors Guide

Can you use simple and unconventional items to create impressive floral designs? You can. Just call on your ‘voice’ and the floral warrior inside you. Chopsticks? Blown glass? Peppers? Me...

Add Floral Design Drama Without Masses of Flowers

What can you add to floral arrangements with decorative accents? Space. Color. Texture. Form. A visual connection between arrangements. Glitz, a natural look or the two combined. Size without addin...

Pave' Your Way to Smashing Small Floral Designs

Want to inspire oooooos and ahhhhhhs from smaller designs? Choose clean lines, unique forms and strong color combinations. That’s the approach of Tre’ Garner, whose modern coral rose pave design...

Can jubilation revive your sympathy flowers business?

How can you revitalize your sympathy flowers business? By offering personalized arrangements that celebrate a life rather than mourning a loss. That’s the message from Randy Wooten AIFD, PFCI, G...

Wedding Flower Crosses, From Simple to Spectacular

Are your brides asking for flower decorated wedding crosses? From simple designs to spectacular décor, this emerging floral trend can be adapted to fit any bride’s dream. The challenge for a flo...

Four Designers Share Floral Wedding Arbor Decorating Tips

Floral wedding arbors are a popular and on-trend solution for providing a focal point and background for vows and photos. They also present challenges for designers. The challenges include how t...