Ideas

Dress-up Lily Plants to Increase Easter Sales

Warm days arrive each spring to end the winter cold and encourage flowers to bloom. Easter is celebrated as one of the most popular holidays in thi...

4 Spring Flower Hacks for Winning New Customers

When it comes to designing fresh spring flowers, Kaylin Potter thinks less is more. The Casper, Wyoming, floral designer created a simple and elega...

Bout Art: 26 ways real men wear cool flowers

Why does Alan Masters AIFD wear Bout Art every Sunday? "I want to see people wearing fresh flowers again," says the La Porte, Texas, designer. He b...

Inspire impulse buys with these spring flower ideas

Mother Nature celebrates spring by replacing her dull winter landscape with fields of colorful flowers. Florists can follow her lead by using brigh...

Showcase 2017 Wedding Trends with these 3 Bouquet Styles

This year's wedding flower trends vary from extravagant themes using opulent accessories to simple options featuring natural materials—with popular...

Try Garrett's great prom flowers idea: floral chandelier earrings

If you’re looking for new ways to attract prom flower customers, Garrett Skupinski CF, CFD has a suggestion. Offer floral jewelry designs, like cha...

How 2017 Floral Trends Can Help You Sell Flowers

How can florists use current trends to impact and grow their floral business? Some retailers believe that following a trend is a lot like readin...

Six Ways to Keep Flowers No. 1 on Valentine’s Day

[rev_slider alias="six-ways-to-keep-flowers-1"] Every year on Feb. 14, Valentines around the world have celebrated love by giving flowers to the...

Inspire everyone with your floral designs!

Recreating Nadia Johnson-Beard's most inspiring design for Valentine's 2016 in the studio. Click image for the design story. We love being i...

Pantone’s "Greenery" is a Natural Choice for Trend-Savvy Florists

[rev_slider alias="pantone-2017-1"][/rev_slider] Trend-savvy florists are celebrating Pantone’s selection of ‘Greenery’ as the 2017 Color of the...

Insider Flower Tips from the Tournament of Roses Parade

If you’re one of the many Americans whose New Year’s Day tradition is to watch the annual Tournament of Roses Parade on television, you may hav...

3 Ways to Add Fun and Flair to Holiday Floral Arrangements

It can be fun and easy to design floral arrangements filled with holiday cheer. Experimenting with whimsical decorative accents adds flair to t...

4 Tips from Laura Dowling for Gorgeous Garden-style Holiday Wreaths

Former White House Chief Florist Laura Dowling has created impressive floral designs for state dinners, but when it comes to holiday decor she pref...