Ideas

Tips for Gorgeous and Easy Floral Table Garlands

[rev_slider alias="new-garland-2"] Orchards and Jute Garland Floral Recipe A quick glance through wedding images on Pinterest confirms that floral table garlands are a hot trend for event décor. ...

Passion Inspires a Second Chance—and an "Adjustable" Fall Centerpiece

Can passion create a second chance to thrive for plants, floral arrangements—and you? It has for Master Gardener Kathy Bondar, who turned her plant-tending side business into a new floral design...

Fresh Outdoor Floral Exhibit Magic? 10 Designers Show How.

Why did a dozen leading Midwestern floral artists head for historic woods outside Detroit carrying flowers, knives and electric drills? “To create floral magic for all those who wandered through...

5 Inspiring Ideas for a Modern Floral Fall: Cornucopias and Thanksgiving Tablescapes

Can you honor fall traditions in your own fresh and personal floral design way? You can—and appeal to conservative and free-spirited customers alike. That’s the lesson from Portland, Oregon, ...

What Can't you Define but Really Want? Floral Wow.

It’s impossible to define. There is no formula. It can be maddeningly personal or regional. Yet people seem to know it when they see it. What is it? Wow. Arrangements that have it sell. Desig...

6 Steps to Sizzling Holiday Floral End Caps

How can you increase holiday sales? Upsell floral designs and products? Enlist silent “salespeople”? End caps. Previously, we've discussed merchandising elements such as product placement, ‘g...

3 “Tricks” to Spooky Easy All-Flower Pumpkins

How can you offer floral customers a fall and Halloween party décor "treat" that’s quick and easy to make? Magic? Potions? Possibly helpful, but not necessary. Instead, simply skip the p...

7 Tips to Think "Outside the Pumpkin" and Increase Floral Sales

Why should you think outside the Halloween pumpkins? As well as the Easter Lilies and Valentine roses? Because while major floral event sales may keep your doors open, profits are made by increa...

How to design floral arrangements for Native American brides? With respect.

How can you serve customers with a strong cultural heritage? Ask. Listen. Respect. That’s the recommendation from Shayai Lucero, shop owner and member of the Acoma and Laguna Pueblo people of Ne...

When it Comes to 2017 Holiday Trends, Use Opposites to Attract

In love, opposites attract. In floral design, opposites create attraction. Smooth against rough. Colors across from each other on the color wheel. Glitter with matte. Traditional with trendy....