Ideas

Turn Plain Mother’s Day Container Designs to Pretty

What simple addition costs little but adds big value to your Mother's Day container designs? Prettier containers. But how can you routinely deliver high-end looks without high-end costs or co...

Wake-up Mother’s Day with Personalized Floral Designs

[vc_row][vc_column][vc_column_text]You snooze, you lose. This is especially true when it comes to holiday flower design sales. This year, take no chances: wake up Mother’s Day sales by personali...

11 Tips to Get Floral Wedding Garlands Right

Which floral mechanics make floral wedding garland design and installation easier? What are the strongest choices for creating garlands with reusable individual designs? Which are the favorite flow...

Why and How to Wire and Tape Flowers

If glue is great, why would you ever wire and tape flowers? Because wiring and taping individual flowers for corsages, boutonnieres or bouquets excels in certain applications. Hand-wiring, unlik...

Can Less Lilies Help You Bring Easter Back?

Easter is not the blooming holiday for florists it once was. How can you help bring Easter back? Offer something interesting and different alongside more traditional looks—and then promote them ...

8 Ways to Profitably Please Even Picky Prom Prospects

“I dread prom season!” It's easy to understand why you often hear floral designers say this: Prom season requires lots of skilled, labor-intensive and personalized design work in a short tim...

15 Money-Saving Floral Design Tips

Ben Franklin said, “Beware of little expenses; a small leak will sink a great ship.” Florists often consider increasing sales the best path to profitability. Equally important is minding the pen...

Bout Art: 26 ways real men wear cool flowers

Why does Alan Masters AIFD wear Bout Art every Sunday? "I want to see people wearing fresh flowers again," says the La Porte, Texas, designer. He believes artistic boutonnieres are a must-have acce...

Creating Impulse Sales with Spring Blooms

What happens when the first bright blooms of spring illuminate the landscape? Potential customers want to bring this joyful and natural beauty indoors. And you can help them do that. How? Dis...

The Two-Weeks-to-go Valentine’s Day Floral Design Checklist

Consumers imagine red roses and love. You see all-nighters and a rush to get every arrangement delivered on time! Valentine’s Day, the leading holiday for giving fresh flowers, is just two weeks...