Ideas

How to Create and Display Circular Wedding Arches

How to Create and Display Circular Wedding Arches

Wedding gates. Moon gates. Infinity arches. Circular wedding wreaths. Circular wedding arches. Whatever you call them, large circular floral arran...

Turn Plain Mother’s Day Container Designs to Pretty

What simple addition costs little but adds big value to your Mother's Day container designs? Prettier containers. But how can you routinely d...

Wake-up Mother’s Day with Personalized Floral Designs

[vc_row][vc_column][vc_column_text]You snooze, you lose. This is especially true when it comes to holiday flower design sales. This year, take n...

11 Tips to Get Floral Wedding Garlands Right

Which floral mechanics make floral wedding garland design and installation easier? What are the strongest choices for creating garlands with reusab...

Why and How to Wire and Tape Flowers

If glue is great, why would you ever wire and tape flowers? Because wiring and taping individual flowers for corsages, boutonnieres or bouquets ...

Can Less Lilies Help You Bring Easter Back?

Easter is not the blooming holiday for florists it once was. How can you help bring Easter back? Offer something interesting and different along...

8 Ways to Profitably Please Even Picky Prom Prospects

“I dread prom season!” It's easy to understand why you often hear floral designers say this: Prom season requires lots of skilled, labor-int...

15 Money-Saving Floral Design Tips

Ben Franklin said, “Beware of little expenses; a small leak will sink a great ship.” Florists often consider increasing sales the best path to p...

Bout Art: 26 ways real men wear cool flowers

Why does Alan Masters AIFD wear Bout Art every Sunday? "I want to see people wearing fresh flowers again," says the La Porte, Texas, designer. He b...

Creating Impulse Sales with Spring Blooms

What happens when the first bright blooms of spring illuminate the landscape? Potential customers want to bring this joyful and natural beauty indo...