Ideas

From Music to Floral Magic to Foremost Event Designer for Stars

He started his working life as a high school band and choral director. Now he’s one of America’s foremost floral designers, creating floral magic for luxury events all over the world, and designs f...

Why this Floral Mechanic? 7 Holiday Arrangement Types Demonstrate.

Like floral mechanics that are pre-cut to fit many special spaces, retain water longer yet reduce leakage and hold flowers securely? A design tool that is versatile, saves time and helps you cre...

He Created Floral Doorway Art. Here's How it Became a Sensation.

All photos: Neill Strain Floral Couture Can floral doorway displays showcase your flower artistry and promote your business for a decade? They can when your designs are so sensationally gorge...

Reinvent Wreaths like Laura Dowling in 8 Steps

Are you and your customers ready for remarkable holiday wreaths? Laura Dowling, former chief floral designer at the White House, author and TED speaker, explains how in eight steps. Laura is...

Five Designs Steps and Seven Ways to sell Advent Wreaths

November begins this week. Soon the holidays will be here! Which means this is the time to promote and sell Advent wreaths and DIY wreath kits. Since their first recorded appearance in German...

Make Bespoke Bouquets Easier with this (egg-shaped) Novel Mechanic

Bespoke is back. But must bespoke garden bouquets always be heavy? How is arranging one different? Do you have to use chicken wire? Isn’t there an easier and more time-efficient mechanic? And wh...

14 Bewitching Halloween Arrangements with Midnight Foam

Vampires wear it. Bats, cats and spiders can be it. Authentic witches’ cauldrons only come in it. But as the 14 elegant designs here clearly show, the black in Midnight Floral Foam is more delig...

7 Must-Try Floral Techniques to add Beauty with Branches

  Photo: Sharon McGukin Autumn is awesome with possibilities for adding seasonal materials to your floral arrangements. But there’s more to creating captivating fall flower designs than just ...

How to Make Upscale Artisan Jewelry from Floral Wire

Photo: Varito Vasquez AIFD, FSMD, FPCF You can do it for love. You can do it for money. Whatever your motivation, you already have the hands-on design skills and materials in stock to add a gem...

4 Practically Magic Black Foam Wedding Designs

Excited? On the fence? Thinking you’ve seen this before? I’ve heard these responses and more as Midnight Floral Foam. which turns inky black when wet, goes on sale next week. Will Midnight ma...