Ideas

Eight Ways to Turn Petals to Profits with Prom Flowers

“I dread prom season!” It's easy to understand why you often hear floral designers say this: Prom season requires lots of skilled, labor-intensive and personalized design work in a short time. Y...

Popular Pretty Pampas Grass Ceremony Circles Made Easier

Photo: Carlie Statsky @carliestatsky Pampas grass and circular ceremony designs. If you’re designing for weddings or events today, you’re hearing those terms, often together. Glance through ...

10 Big Value Valentine Day Floral Designs

Click image for Glitter Hearts Valentine Floral Centerpiece recipe Are flowers an inexpensive way to say I love you? Compared to our competitors for luxury gifts—jewelry, gourmet dinners, pr...

How to Create Fabulous Floral Fashion your Clients will Really Wear

There’s botanical couture designed for shows. Then there are these 13 stunning floral scarves, vests and bodices that people will love to wear. Offering wearable floral couture like these de...

5 Floral Trends for 2019 from AmericasMart

Which floral trends will appeal to your clientele this year? Fingertip bouquets (and a new way to make them)? Nostalgia? Hand-forged? Christmas cute? Smithers-Oasis showcased five 2019 trends...

34 Essential Coming-up-Roses Valentine’s Day Floral Design Tips!

What is the biggest challenge when selling fresh roses on the holiday of love? Which on-trend styles are customers looking for this season? Why does Thursday make a difference? Roses of course r...

30 Hot Wedding Floral Design Tips from our 4 Top Wedding Blogs

Fragrance? Beauty? Connection? Life? Rooms filled with fresh flowers impart a feeling that’s hard to describe. Photo: Mark Garber Photography There’s that quiet moment before the wedding ...

Fresh Flower Ideas for Three New Year’s (and Other) Parties and Events

Tempted to take a long winter’s nap after the Christmas chaos subsides? Do that, and you could miss out on flower sales for this year’s New Year’s celebrations. Because the holidays aren’t over ...

Start Now and 12 More Ways to Succeed on Valentine’s Day

Have you started your plans for successful Valentine’s Day sales? This year the day for celebrating sweethearts is a Thursday. When the holiday falls mid-week it traditionally means stronger...

What are the Fav 5 Holiday Floral Designs? Plus 10 More Holiday Design Tips

What are the five favorite designs that drive holiday sales? How can you avoid butt-brush? Why should you purposely create tension during this most wonderful time of the year? And why go faux and h...