Ideas

How to Organize Profitable Pop-up Flower Shops

Considering a Pop-up Flower Shop for your floral business but aren’t sure where to start? We have solutions for you. Pop-ups are a hot topic right now. The buzz is both positive and perplexin...

How Fresh Flowers Can Survive Hot Wedding Days

When it’s so hot groomsmen chill their jackets in a walk-in cooler, can you keep fresh wedding flowers cool? This was the challenge facing three floral pros at a September wedding south of San Jos...

Floral Chandelier, Greenhouse Décor and a Kentucky Horse Farm Wedding

Natural settings with breathtaking scenery continue to be a popular wedding trend. Barns, gardens, beaches and wineries are often first choice. In Kentucky, its upscale horse farms. What’s so ...

Sweet Success! 4 Wedding Cake and Dessert Table Décor Styles

How can you sweeten your wedding flower sales? Try starting with dessert first! Wedding cake and desserts tables are quickly becoming the focal area of a reception. Offer a flourish of fresh flow...

Floral Fascinators, 3 Wearable Styles of Flower Art

While British royals are known for their fascinating hats, you don’t have to be a Brit to love wearing a fascinator. Are you offering these fashionista faves to your trend-savvy clientele? ...

9 Tips Learned from European Flower Shop Visits

I recently had the opportunity to visit some European flower shops. It was fun to see how flowers and plants are sold, displayed, and enjoyed on the other side of the world. I saw some interes...

Baby Shower Storyboards Give Birth to New Ideas!

Family and friends often celebrate a new mom by showering her with gifts. Are you servicing these showers with flowers? How can you position your floral business as the ‘go to’ for great baby...

Bridal Bouquets, The Magic is in the Mechanics

When is it flower love at first sight? When a bride holds her bridal bouquet for the first time and feels like a princess. Floral art becomes wedding magic. What’s the secret to creating ar...

Plants in Floral Designs and Décor – A Growing Trend

Have you noticed that designs and décor featuring plants, foliage and cut plant materials are rising in popularity? Plants add life to interior spaces. They’re a hot topic online, in magazines...

The Mechanics for Trendy Vertical Floral Designs

We’re fascinated with height. There are skyscrapers, sky diving and even the stiletto heel. Floral and foraged designs are no exception to this fascination. This year vertical arrangements are s...