Ideas

Bridal Bouquets, The Magic is in the Mechanics

When is it flower love at first sight? When a bride holds her bridal bouquet for the first time and feels like a princess. Floral art becomes ...

Have you noticed that designs and décor featuring plants, foliage and cut plant materials are rising in popularity? Plants add life to interio...

We’re fascinated with height. There are skyscrapers, sky diving and even the stiletto heel. Floral and foraged designs are no exception to this ...

With one simple yet brilliant why-didn’t-someone-think-of-this-before change, your floral design possibilities have expanded. How? Black fl...

What might be the most important thing to know about using floral foam? That it was invented in 1954? That choosing the right density for stems ...

Photo: @theflowersocialatx Do floral classes simply give away the tricks of the trade? Or can you use them to attract a new type of customer an...

Flower trucks are on a roll. So should you take your fresh flower show on the road? We asked the owners of three trucks—a florist at a fam...

Why glue prom or any flowers? Which glue to use? And what shouldn't you do with glue? Weight is one reason to opt for glue. It’s lighter t...

You might not have 250,000 people walk through your next installation, need 14,000 stems and 22,000 foliage pieces or hang a 60-foot floating ...

You can grow your business during prom season. You can also be overwhelmed with many time-consuming designs needed in a short time. How ca...

How do outdoor weddings differ from indoor? Significantly, if you’re planning and installing the wedding flowers. Unlike indoors, of course, the...

Wristlet, knuckle ring and earring designs and wristlet photo: Franςoise Weeks. Knuckle ring photo: @theresaisabear.png. Earring photo: @botanical...

You know the No. 1 consumer objection to buying flowers? Longevity. The word fresh is the key to retaining repeat customers for flower arrangeme...