Ideas

Destination Designing - Flowers for a Black-tie, Backyard, Charleston Wedding

Crystal chandelier hung from stately oak trees over the black-tie, backyard wedding reception. Some brides dream of getting married in the spac...

The wedding took place on a southern summer day while the rain and sun played ‘tag you’re it’. Quick bursts of rain followed bright periods of hot...

Terrariums are a growing trend. Why has this 70’s floral favorite made such a popular comeback? Plant enthusiasts are intrigued by the little g...

Millions of consumers are offsetting digital life stress by learning to be nurtured by nature. What does this trend mean for your floral business...

What new Spring 2020 trends were shown at the Atlanta Gift Market in July? Which of these four popular container styles will sell best in your flo...

While others see Midnight Floral Foam as innovative floral mechanic, Donald Yim AIFD, PFCI sees it as intriguing art material. Child’s play. Havin...

Considering a Pop-up Flower Shop for your floral business but aren’t sure where to start? We have solutions for you. Pop-ups are a hot topic ...

When it’s so hot groomsmen chill their jackets in a walk-in cooler, can you keep fresh wedding flowers cool? This was the challenge facing three f...

Natural settings with breathtaking scenery continue to be a popular wedding trend. Barns, gardens, beaches and wineries are often first choice. In...

How can you sweeten your wedding flower sales? Try starting with dessert first! Wedding cake and desserts tables are quickly becoming the focal ar...

While British royals are known for their fascinating hats, you don’t have to be a Brit to love wearing a fascinator. Are you offering these fa...

I recently had the opportunity to visit some European flower shops. It was fun to see how flowers and plants are sold, displayed, and enjoyed on t...

Family and friends often celebrate a new mom by showering her with gifts. Are you servicing these showers with flowers? How can you position ...