Ideas

Eight Ways to Turn Petals to Profits with Prom Flowers

Eight Ways to Turn Petals to Profits with Prom Flowers

“I dread prom season!” It's easy to understand why you often hear floral designers say this: Prom season requires lots of skilled, labor-intensi...

Popular Pretty Pampas Grass Ceremony Circles Made Easier

Photo: Carlie Statsky @carliestatsky Pampas grass and circular ceremony designs. If you’re designing for weddings or events today, you’re he...

10 Big Value Valentine Day Floral Designs

Click image for Glitter Hearts Valentine Floral Centerpiece recipe Are flowers an inexpensive way to say I love you? Compared to our competi...

How to Create Fabulous Floral Fashion your Clients will Really Wear

There’s botanical couture designed for shows. Then there are these 13 stunning floral scarves, vests and bodices that people will love to wear....

5 Floral Trends for 2019 from AmericasMart

Which floral trends will appeal to your clientele this year? Fingertip bouquets (and a new way to make them)? Nostalgia? Hand-forged? Christmas ...

34 Essential Coming-up-Roses Valentine’s Day Floral Design Tips!

What is the biggest challenge when selling fresh roses on the holiday of love? Which on-trend styles are customers looking for this season? Why doe...

30 Hot Wedding Floral Design Tips from our 4 Top Wedding Blogs

Fragrance? Beauty? Connection? Life? Rooms filled with fresh flowers impart a feeling that’s hard to describe. Photo: Mark Garber Photograph...

Fresh Flower Ideas for Three New Year’s (and Other) Parties and Events

Tempted to take a long winter’s nap after the Christmas chaos subsides? Do that, and you could miss out on flower sales for this year’s New Year’s ...

Start Now and 12 More Ways to Succeed on Valentine’s Day

Have you started your plans for successful Valentine’s Day sales? This year the day for celebrating sweethearts is a Thursday. When the holi...

What are the Fav 5 Holiday Floral Designs? Plus 10 More Holiday Design Tips

What are the five favorite designs that drive holiday sales? How can you avoid butt-brush? Why should you purposely create tension during this most...

From Music to Floral Magic to Foremost Event Designer for Stars

He started his working life as a high school band and choral director. Now he’s one of America’s foremost floral designers, creating floral magic f...

Why this Floral Mechanic? 7 Holiday Arrangement Types Demonstrate.

Like floral mechanics that are pre-cut to fit many special spaces, retain water longer yet reduce leakage and hold flowers securely? A design to...

He Created Floral Doorway Art. Here's How it Became a Sensation.

All photos: Neill Strain Floral Couture Can floral doorway displays showcase your flower artistry and promote your business for a decade? The...