Ideas

How and Why to Use Floral Foam

What might be the most important thing to know about using floral foam? That it was invented in 1954? That choosing the right density for stems makes designing easier and more secure? That nearl...

Hands-on Flower Classes: Can They Work for You?

Photo: @theflowersocialatx Do floral classes simply give away the tricks of the trade? Or can you use them to attract a new type of customer and increase cash flow? Florists have differing ...

3 Flower Trucks, 3 Different Fresh Flower Experiences

Flower trucks are on a roll. So should you take your fresh flower show on the road? We asked the owners of three trucks—a florist at a family garden center, a big city entrepreneur and a r...

Why and How to Glue Prom (and Other) Flowers

Why glue prom or any flowers? Which glue to use? And what shouldn't you do with glue? Weight is one reason to opt for glue. It’s lighter than wire or tape, which is especially important fo...

Conquer Your Next Event Like it’s the Philly Flower Show

You might not have 250,000 people walk through your next installation, need 14,000 stems and 22,000 foliage pieces or hang a 60-foot floating meadow overhead. Regardless the size of the eve...

A Dozen or So Ways to Make and Sell Prom Flowers Easier

You can grow your business during prom season. You can also be overwhelmed with many time-consuming designs needed in a short time. How can you make designing and selling prom flowers easi...

Backyard and Outdoor Wedding Flower Planning Tips

How do outdoor weddings differ from indoor? Significantly, if you’re planning and installing the wedding flowers. Unlike indoors, of course, there’s sun, heat, rain and wind! While not every ...

12 Prom and Wedding Wearables Your Customers Will Want

Wristlet, knuckle ring and earring designs and wristlet photo: Franςoise Weeks. Knuckle ring photo: @theresaisabear.png. Earring photo: @botanicallyinspired.png, Bustier design & photo: Terry ...

33 Quick and Easy Tips to Keep Cut Flowers Fresh

You know the No. 1 consumer objection to buying flowers? Longevity. The word fresh is the key to retaining repeat customers for flower arrangements. In addition to deterring people from buying f...

Eight Ways to Turn Petals to Profits with Prom Flowers

“I dread prom season!” It's easy to understand why you often hear floral designers say this: Prom season requires lots of skilled, labor-intensive and personalized design work in a short time. Y...