Ideas

Celebrating the New Florist-Designed USPS Stamps!

When Carol Caggiano AIFD, PFCI sold her busy retail flower shop after 37 years to retire, she may have thought she was leaving her most challenging floral adventures behind. In a surprising turn...

How One Floral Designer Uses Accents to Increase Impact—and Profits

Like most creative florists, Adrianna Duran-Leon AIFD loves experimenting with new products to see what happens. “Sometimes it works, sometimes it doesn't,” she says. Her experimental and modern...

How to become a Floral Jewelry ‘Wire Guru’

Living in Marceline, Missouri, a rural town with just 2,500 residents, didn't diminish Walt Disney's creativity and it hasn't held back Julia Schmitt from launching a new line of couture floral...

Flourish by adding farming to flowers? One florist is.

The floral industry is changing. Jeanne Ha AIFD of Park Florist in Maryland is meeting that challenge by transitioning her business back to traditional flower shop roots—in the garden. She and h...

How Leopoldo Discovered his Passion for Flowers

Leopoldo’s floral career began by accident. When he signed up for a basic floral design class, Leopoldo Gomez unknowingly launched a career in international design. Until fate intervened, fl...

Use Playful Bouquets to Attract Brides at Local Shows

Debbie’s showstopper named Most Inspirational design Debbie Strand was just playing around when she created an inspirational wedding bouquet that turned out to be a real showstopper. “I’ve alwa...

10 Techniques for Horti-Couture from Art in Bloom

If you’re into eco-friendly fashion and dreaming of something fun to wear this summer, look no further than your own garden or flower cooler. That’s where a team of southern floral fashionis...

5 Mother’s Day Lessons from “Beauty and the Beast”

A mysterious red rose slowly unfurls soft, velvet petals to reveal its inner beauty. One by one the crimson petals drop beneath the small glass dome. A furious Beast paces in despair inside the dar...

Patience’s 3 keys for inspiring Mother’s Day success

Patience Pickner AIFD, PFCI, SDCF, is on a mission to bring fresh flowers to everyone’s table for Mother’s Day—and every day. “I want my customers to need flowers,” confides the owner of The Pic...

4 Flower Traditions that Win at the Kentucky Derby

Think the Kentucky Derby is all about horses? According to a winner’s circle of Kentucky florists who work behind the scenes, event flowers do some ‘grandstanding' of their own. Horses, parties,...