Ideas

How 85 volunteers "floated" Philadelphia show’s fab field of flowers

Valley Forge Flowers’ staff listened as the Pennsylvania Horticulture Society’s design team described their plan for this year’s Philadelphia Flower Show’s theme “Holland; Flowering the World.” The...

Dress-up Lily Plants to Increase Easter Sales

Warm days arrive each spring to end the winter cold and encourage flowers to bloom. Easter is celebrated as one of the most popular holidays in this flowering season. The Easter Lily is a trumpe...

4 Spring Flower Hacks for Winning New Customers

When it comes to designing fresh spring flowers, Kaylin Potter thinks less is more. The Casper, Wyoming, floral designer created a simple and elegant arrangement, 'using less flowers' to create 'mo...

Bout Art: 26 ways real men wear cool flowers

Why does Alan Masters AIFD wear Bout Art every Sunday? "I want to see people wearing fresh flowers again," says the La Porte, Texas, designer. He believes artistic boutonnieres are a must-have acce...

Inspire impulse buys with these spring flower ideas

Mother Nature celebrates spring by replacing her dull winter landscape with fields of colorful flowers. Florists can follow her lead by using bright spring blooms that help clients beat the cold we...

Showcase 2017 Wedding Trends with these 3 Bouquet Styles

This year's wedding flower trends vary from extravagant themes using opulent accessories to simple options featuring natural materials—with popular romantic themes falling between the two. How can ...

Try Garrett's great prom flowers idea: floral chandelier earrings

If you’re looking for new ways to attract prom flower customers, Garrett Skupinski CF, CFD has a suggestion. Offer floral jewelry designs, like chandelier earrings, to these trend-savvy teens. P...

How 2017 Floral Trends Can Help You Sell Flowers

How can florists use current trends to impact and grow their floral business? Some retailers believe that following a trend is a lot like reading tea leaves for an answer. Others know trends are...

Six Ways to Keep Flowers No. 1 on Valentine’s Day

[rev_slider alias="six-ways-to-keep-flowers-1"] Every year on Feb. 14, Valentines around the world have celebrated love by giving flowers to their sweethearts in a tradition that has lasted for ...

Inspire everyone with your floral designs!

Recreating Nadia Johnson-Beard's most inspiring design for Valentine's 2016 in the studio. Click image for the design story. We love being inspired by you and the floral arrangements you cre...