Ideas

Transform Floral Vases from Average to Artsy

[rev_slider alias="TFV1"] One of the most innovative ways to upsell basic floral containers is to take them from average to artistic with decorative materials or paint. Customizing products h...

Create Customized Designs to Inspire Anniversary Flower Sales

[rev_slider alias="bs1"] A gift of flowers adds joy to any wedding anniversary celebration. Floral concierge Michaela Gosar finds her own pleasure in creating these personalized designs for her cl...

4 Easy Steps for Creating Trend-Savvy Botanical Headpieces

By: Ted Mishima/Mishima Photography Reviving old ideas in new ways is fun, especially when doing so ignites a passion for something as creative as botanical headpieces. Françoise Weeks was i...

Collaboration With Other Creatives Connects You With Prospects

By Kristen Weaver Photography Moroccan Floral Tablescape project brings challenges and exposure Positioning your floral business online can be challenging in today’s vast digital world. Networki...

10 Really Cool Flower Ideas for Ring Bearers

Depending on the personality of the child, working with a ring bearer in a wedding can be either fun or challenging. Smiles for these little Prince Charmings can quickly turn to unexpected laughter...

Make Flowers Fun even for Shy Flower Girls

A flower girl strewing petals before the bride is one of our most popular wedding traditions. It’s a beautiful part of the ceremony when the child is old enough to confidently participate. It can b...

7 Simple Ways to Design a Fabulous Flower Crown

A girl feels like a princess when pretty flowers encircle her head. This is why brides are falling in love with flower crowns this season. You can add floral flair to your wedding collection by...

Inspire Floral Birthday Celebrations with Colorful Designs

Celebrating a birthday with a gift of flowers can be a source of joy for the giver and the recipient. It can also be fun for the floral designer since creating the design surprise is like being in ...

10 Tips for ‘Salebrating’ Christmas in July with Flowers

If you thought Christmas in July was the marketing genius of retailers aimed at increasing summer sales, guess again. Some sources say this weather-related celebration first took place in Europe...

The 4 C’s of Creating a Show-Stopping Wedding Cake Tablecloth with 1,800 Roses

When a bride asks her florist to create ‘something no one has seen before’ with fresh flowers, she’s asking for a real showstopper. Ian Prosser AIFD, PFCI was asked to transform an understat...