December 06, 2017
Can a British Wreath Design Inspire Holiday Sales?

Versatility and affordability
Wreaths are a good holiday sales item because of their versatility. They can serve as table, door or mantel decoration. Add four candles to this table centerpiece and it becomes an Advent Wreath. Place it atop an urn and stand branches in the center for a natural centerpiece on the buffet. They can go wherever your creativity takes you. Adding a bright color can make it eye-catching. Keira found a few red roses in the cooler leftover from a wedding. “With careful thinking, you can always use leftover materials to create something saleable,” she says. She finds other ways to save. “I plant foliage in my mum’s garden to use in my floristry work. Using garden greens makes it very cost effective for the florist to design.”INSPIRED with red roses
Inspired by the wedding roses, Keira created a holiday wreath and submitted a photo of it to the OASIS Floral Products 2017 INSPIRE Floral Design Showcase. Her design was chosen as the most inspirational holiday design. Smithers-Oasis Floral Design Director Kevin Ylvisaker AIFD, PFCI recreated the wreath and additional holiday ideas for OASIS Floral Products print advertising.Creating the wreath
[rev_slider alias="saleable-holiday-wreath-1"] Keira listens to her customer’s needs during the holidays and designs for them long-lasting designs such as the wreath to enhance their celebrations. Choosing a floral foam wreath form as a water source for the design, she uses fresh spruce to hide the base, then adds the foliage from the garden. “I love using the rich velvety texture of red roses at Christmas. They complement the dark shiny leaves of fresh cut ivy,” says Keira. Feeling that the wreath needed a splash of gold, she added some faux ivy from her Christmas decorations box. She placed the roses and festive baubles in groups of three around the Holiday wreath design, helping create a strong visual balance.Creating a collection
[rev_slider alias="saleable-holiday-wreath-2"] Kevin created a number of complementary looks, starting with this red rose and green ivy topiary (always a popular holiday decoration) in a moss green biodegradable container. He added a touch of gold by collaring (encircling) the roses with a wire armature and added beads for ornamentation. Next, Kevin created a simple centerpiece of red roses and fresh pine in a rust-colored metal tin, then filled another container with red millimeter balls and spruce. For another centerpiece, he used a wood ring as her container, adding red Midollino for accent. These simple styles are also very saleable. Colorful and compact, they can be used for many purposes, from a centerpiece to a special holiday gift. Note: The email incorrectly credited these designs to Loann Burke.Creating seasonal sales

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Dexopi
Dannygox
November 06, 2020