Floral Hub

Pricing for Profits

Pricing for profits is always a challenge. To remain strong, a retail business must control operating expenses in order to create profits. We can’t just ‘make it pretty’ we must make it profitable....

Finding Supply Chain Solutions for Your Flower Business

Are supply chain issues causing disruption in your flower shop? Limiting your ability to buy or sell products? Changing how you do business?As business owners and designers, we are trained to ident...

Locally Grown – Flower Farming 

When Advertising and Marketing Art Director Lia Fleming discovered her budding passion for flowers she dug in deep. For the past three years, Lia's flower passion has taken root. The family farm is...

OASIS® TerraBrick™ Floral Media | The First Compostable Floral Media for Flower Arranging

Ask any group of floral designers what inspires them most and they will often respond “nature”. Due to their close relationship with nature and natural materials, many designers enjoy using eco-fri...

Citrus Colors - A Fresh Wedding Flower Vibe

Are your brides asking for a fresh vibe in wedding flower colors? Offer the refreshing look of citrus to brighten summer smiles...

Tips for Success in a Post-Pandemic Flower Business

It’s hard to say which was the most surprising. The way a 2020 pandemic suddenly changed the basics of business. Or, the unexpected lessons we learned from the experience. 

7 Tips for Selling Mother's Day Flower in Challenging Times

Sending fresh flowers and plants as gift grew in popularity during the pandemic. Why? Consumers rediscovered that for life celebrations – birthdays, anniversaries, funerals, and holidays, flowers c...

Use 2021 Color Trends to Increase Flower Sales

WHY INCORPORATE 2021 COLOR TRENDS TO INCREASE FLOWER AND FLORAL PRODUCT SALES? Color is the most eye-catching element of design. Our brain interprets color in ways we are not even consciously aware...

Green Plants – Trendy, Timeless and Taking Root

2021 is the year of the green plant. This plant phenomenon is both trendy and timeless. While flower shops have always sold green plants, we haven’t seen interior plant popularity take roots like t...

Valentine's Day Sustainability

When it comes to Valentine’s Day sustainability, we all have favorite products that we like to use. Why is sustainability a popular buzz word for today’s trend-savvy florists? Meeting present needs...