Floral Hub

OASIS® TerraBrick™ Floral Media | The First Compostable Floral Media for Flower Arranging

Ask any group of floral designers what inspires them most and they will often respond “nature”. Due to their close relationship with nature and natural materials, many designers enjoy using eco-fri...

Citrus Colors - A Fresh Wedding Flower Vibe

Are your brides asking for a fresh vibe in wedding flower colors? Offer the refreshing look of citrus to brighten summer smiles...

Tips for Success in a Post-Pandemic Flower Business

It’s hard to say which was the most surprising. The way a 2020 pandemic suddenly changed the basics of business. Or, the unexpected lessons we learned from the experience. 

7 Tips for Selling Mother's Day Flower in Challenging Times

Sending fresh flowers and plants as gift grew in popularity during the pandemic. Why? Consumers rediscovered that for life celebrations – birthdays, anniversaries, funerals, and holidays, flowers c...

Use 2021 Color Trends to Increase Flower Sales

WHY INCORPORATE 2021 COLOR TRENDS TO INCREASE FLOWER AND FLORAL PRODUCT SALES? Color is the most eye-catching element of design. Our brain interprets color in ways we are not even consciously aware...

Green Plants – Trendy, Timeless and Taking Root

2021 is the year of the green plant. This plant phenomenon is both trendy and timeless. While flower shops have always sold green plants, we haven’t seen interior plant popularity take roots like t...

Valentine's Day Sustainability

When it comes to Valentine’s Day sustainability, we all have favorite products that we like to use. Why is sustainability a popular buzz word for today’s trend-savvy florists? Meeting present needs...

Four Maxi Wedding Flower Styles Adapted for Micro Weddings

How can you give maximum flower style to your micro weddings in 2020 and 2021? We know that fresh flower designs provide the refresh-your-spirit calming and healing qualities we all need due to Cov...

Backyard and Outdoor Wedding Flower Planning Tips

Red, White and Bloom for the 4th of July

The Fourth of July will be a great time for family and friends to get together for outside gatherings. Picnics and grilling will be bigger than ever this holiday.