Floral Hub

EMC - Creativity Meets Business

EMC - Creativity Meets Business

Design visionary Tomas De Bruyne of Belgium, and business strategist Christi Lopez of Virginia, discuss upcoming EMC trend-setting opportunities. T...

Sylivia Cup Success

Michael is a retail florist in Mariana, Florida and winner of the 54th annual Sylvia Cup design competition. He offers sage advice to people who wo...

World Cup Top Ten with Jenny Thomasson

Jenny Thomason, AIFD, AAF, PFCI, EMC of Dallas, Texas represented USA in the 2023 Interflora World Cup in Manchester, England where she placed in t...

Flowers for a Healthy lifestyle with Jodi Duncan

Floral professional, Jodi Duncan AIFD knows that flowers can be an element of a healthy lifestyle. She shares inspiring thoughts about flowers, the...

From Disaster to Delight

How do wedding flower design stories go from 'disaster to delight' in times of challenge? Event designer Ian Prosser AIFD, AAF, PFCI of Botanica in...

Talmage and Trends

“I think every time you shop, when you walk into a store no matter where it is, you're looking around for what's new,” says floral trend guru Talma...

From Blooms to Bouquets with Paul Miller

We see a bouquet and think, "Isn't that pretty?" says Paul Miller AIFD, PFCI, of Sunshine Bouquet. “We don't realize how much work goes into each b...

Valentine's Day Tips with Chris Norwood

Valentine's Day can be overwhelming for florists. Most everyone has a Valentine to celebrate – a spouse, partner, child, family member, friend or d...

Marketing Weddings in a Digital World

“Weddings are a fascinating area of digital marketing,” suggests Renato Sogueco AAF, PFCI, BloomNet’s Vice President of Digital Strategy. “It’s a v...

MSU Extension's Master Floral Designer Program

Dr. James Del Prince loves sharing petals with people. Jim taught floral design to Mississippi State University students in Starkville, MS for 23 y...

Digital Marketing with Renato Sogueco

“Digital marketing is not a ‘Lone Wolf’ effort,” says Renato Sogueco AAF, PFCI, BloomNet’s Vice President of Digital Strategy. Post pandemic busine...

Floral Career Vision 2022 | Will You Be There?

Not everyone who works in the flower industry is a designer.The possibilities are endless for careers in the floral industry. Not all jobs require ...

Invest in Yourself

You’re always busy with a long ‘to do’ list. Considering what you need to accomplish for others each day, do you really have time to invest in your...