Floral Hub

Partnering with your Wholesaler with Lenny Walker

"Amazing!" The Philadelphia Flower Show with Abel Gonzalez Mencio

“Your foundation is the most critical part of anything you build,” says Canadian florist, Lea Romanowski CAFA, AIFD, CAFD. “If your foundation isn't good, if it isn't strong and true, it will affec...

EMC - Creativity Meets Business

Design visionary Tomas De Bruyne of Belgium, and business strategist Christi Lopez of Virginia, discuss upcoming EMC trend-setting opportunities. This blended learning concept - online courses, sel...

Sylivia Cup Success

Michael is a retail florist in Mariana, Florida and winner of the 54th annual Sylvia Cup design competition. He offers sage advice to people who would like to have the opportunity to win a Sylvia C...

World Cup Top Ten with Jenny Thomasson

Jenny Thomason, AIFD, AAF, PFCI, EMC of Dallas, Texas represented USA in the 2023 Interflora World Cup in Manchester, England where she placed in the Top 10.

Flowers for a Healthy lifestyle with Jodi Duncan

Floral professional, Jodi Duncan AIFD knows that flowers can be an element of a healthy lifestyle. She shares inspiring thoughts about flowers, the use of flowers, and how to live with flowers with...

From Disaster to Delight

How do wedding flower design stories go from 'disaster to delight' in times of challenge? Event designer Ian Prosser AIFD, AAF, PFCI of Botanica in Tampa, Florida shares his experience. Ian is know...

Talmage and Trends

“I think every time you shop, when you walk into a store no matter where it is, you're looking around for what's new,” says floral trend guru Talmage McLaurin AIFD of Sunshine Bouquet. “You want to...

From Blooms to Bouquets with Paul Miller

We see a bouquet and think, "Isn't that pretty?" says Paul Miller AIFD, PFCI, of Sunshine Bouquet. “We don't realize how much work goes into each bloom.”