Floral Hub

Talmage and Trends

“I think every time you shop, when you walk into a store no matter where it is, you're looking around for what's new,” says floral trend guru Talmage McLaurin AIFD of Sunshine Bouquet. “You want to...

From Blooms to Bouquets with Paul Miller

We see a bouquet and think, "Isn't that pretty?" says Paul Miller AIFD, PFCI, of Sunshine Bouquet. “We don't realize how much work goes into each bloom.” 

Valentine's Day Tips with Chris Norwood

Valentine's Day can be overwhelming for florists. Most everyone has a Valentine to celebrate – a spouse, partner, child, family member, friend or date; making the holiday the biggest, single flower...

Marketing Weddings in a Digital World

“Weddings are a fascinating area of digital marketing,” suggests Renato Sogueco AAF, PFCI, BloomNet’s Vice President of Digital Strategy. “It’s a very specific search.”...

MSU Extension's Master Floral Designer Program

Dr. James Del Prince loves sharing petals with people. Jim taught floral design to Mississippi State University students in Starkville, MS for 23 years. He now teaches a consumer-based Master Flora...

Digital Marketing with Renato Sogueco

“Digital marketing is not a ‘Lone Wolf’ effort,” says Renato Sogueco AAF, PFCI, BloomNet’s Vice President of Digital Strategy. Post pandemic business has changed, requiring a new digital strategy t...

Floral Career Vision 2022 | Will You Be There?

Not everyone who works in the flower industry is a designer.The possibilities are endless for careers in the floral industry. Not all jobs require a design knife, but do potential job candidates kn...

Invest in Yourself

You’re always busy with a long ‘to do’ list. Considering what you need to accomplish for others each day, do you really have time to invest in yourself? Yes! It’s imperative. Investing in yourself ...

Mastering the Art of Floral Paint

There's something magical about changing a flower’s color. Floral designers often experience creative satisfaction while ‘mastering the art of floral paint.’Transforming a bloom from what it was to...

Pricing for Profits

Pricing for profits is always a challenge. To remain strong, a retail business must control operating expenses in order to create profits. We can’t just ‘make it pretty’ we must make it profitable....