Floral Hub

Valentine's Day Tips with Chris Norwood

Valentine's Day can be overwhelming for florists. Most everyone has a Valentine to celebrate – a spouse, partner, child, family member, friend or date; making the holiday the biggest, single flower...

Marketing Weddings in a Digital World

“Weddings are a fascinating area of digital marketing,” suggests Renato Sogueco AAF, PFCI, BloomNet’s Vice President of Digital Strategy. “It’s a very specific search.”...

MSU Extension's Master Floral Designer Program

Dr. James Del Prince loves sharing petals with people. Jim taught floral design to Mississippi State University students in Starkville, MS for 23 years. He now teaches a consumer-based Master Flora...

Digital Marketing with Renato Sogueco

“Digital marketing is not a ‘Lone Wolf’ effort,” says Renato Sogueco AAF, PFCI, BloomNet’s Vice President of Digital Strategy. Post pandemic business has changed, requiring a new digital strategy t...

Floral Career Vision 2022 | Will You Be There?

Not everyone who works in the flower industry is a designer.The possibilities are endless for careers in the floral industry. Not all jobs require a design knife, but do potential job candidates kn...

Invest in Yourself

You’re always busy with a long ‘to do’ list. Considering what you need to accomplish for others each day, do you really have time to invest in yourself? Yes! It’s imperative. Investing in yourself ...

Mastering the Art of Floral Paint

There's something magical about changing a flower’s color. Floral designers often experience creative satisfaction while ‘mastering the art of floral paint.’Transforming a bloom from what it was to...

Pricing for Profits

Pricing for profits is always a challenge. To remain strong, a retail business must control operating expenses in order to create profits. We can’t just ‘make it pretty’ we must make it profitable....

Finding Supply Chain Solutions for Your Flower Business

Are supply chain issues causing disruption in your flower shop? Limiting your ability to buy or sell products? Changing how you do business?As business owners and designers, we are trained to ident...

Locally Grown – Flower Farming 

When Advertising and Marketing Art Director Lia Fleming discovered her budding passion for flowers she dug in deep. For the past three years, Lia's flower passion has taken root. The family farm is...