Floral Hub
Floral Mechanics with Lea Romanowski
“Your foundation is the most critical part of anything you build,” says Canadian florist, Lea Romanowski CAFA, AIFD, CAFD. “If your foundation isn'...
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EMC - Creativity Meets Business
Design visionary Tomas De Bruyne of Belgium, and business strategist Christi Lopez of Virginia, discuss upcoming EMC trend-setting opportunities. T...
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Sylivia Cup Success with Michael Smith
Michael is a retail florist in Mariana, Florida and winner of the 54th annual Sylvia Cup design competition. He offers sage advice to people who wo...
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World Cup Top Ten with Jenny Thomasson
Jenny Thomason, AIFD, AAF, PFCI, EMC of Dallas, Texas represented USA in the 2023 Interflora World Cup in Manchester, England where she placed in t...
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Flowers for a Healthy lifestyle with Jodi Duncan
Floral professional, Jodi Duncan AIFD knows that flowers can be an element of a healthy lifestyle. She shares inspiring thoughts about flowers, the...
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From Disaster to Delight
How do wedding flower design stories go from 'disaster to delight' in times of challenge? Event designer Ian Prosser AIFD, AAF, PFCI of Botanica in...
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Talmage and Trends
“I think every time you shop, when you walk into a store no matter where it is, you're looking around for what's new,” says floral trend guru Talma...
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From Blooms to Bouquets with Paul Miller
We see a bouquet and think, "Isn't that pretty?" says Paul Miller AIFD, PFCI, of Sunshine Bouquet. “We don't realize how much work goes into each b...
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Valentine's Day Tips with Chris Norwood
Valentine's Day can be overwhelming for florists. Most everyone has a Valentine to celebrate – a spouse, partner, child, family member, friend or d...
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Marketing Weddings in a Digital World
“Weddings are a fascinating area of digital marketing,” suggests Renato Sogueco AAF, PFCI, BloomNet’s Vice President of Digital Strategy. “It’s a v...
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