Floral Hub

Talmage and Trends

Talmage and Trends

“I think every time you shop, when you walk into a store no matter where it is, you're looking around for what's new,” says floral trend guru Talma...

From Blooms to Bouquets with Paul Miller

We see a bouquet and think, "Isn't that pretty?" says Paul Miller AIFD, PFCI, of Sunshine Bouquet. “We don't realize how much work goes into each b...

Valentine's Day Tips with Chris Norwood

Valentine's Day can be overwhelming for florists. Most everyone has a Valentine to celebrate – a spouse, partner, child, family member, friend or d...

Marketing Weddings in a Digital World

“Weddings are a fascinating area of digital marketing,” suggests Renato Sogueco AAF, PFCI, BloomNet’s Vice President of Digital Strategy. “It’s a v...

MSU Extension's Master Floral Designer Program

Dr. James Del Prince loves sharing petals with people. Jim taught floral design to Mississippi State University students in Starkville, MS for 23 y...

Digital Marketing with Renato Sogueco

“Digital marketing is not a ‘Lone Wolf’ effort,” says Renato Sogueco AAF, PFCI, BloomNet’s Vice President of Digital Strategy. Post pandemic busine...

Floral Career Vision 2022 | Will You Be There?

Not everyone who works in the flower industry is a designer.The possibilities are endless for careers in the floral industry. Not all jobs require ...

Invest in Yourself

You’re always busy with a long ‘to do’ list. Considering what you need to accomplish for others each day, do you really have time to invest in your...

Mastering the Art of Floral Paint

There's something magical about changing a flower’s color. Floral designers often experience creative satisfaction while ‘mastering the art of flor...

Pricing for Profits

Pricing for profits is always a challenge. To remain strong, a retail business must control operating expenses in order to create profits. We can’t...

Finding Supply Chain Solutions for Your Flower Business

Are supply chain issues causing disruption in your flower shop? Limiting your ability to buy or sell products? Changing how you do business?As busi...

Locally Grown – Flower Farming

When Advertising and Marketing Art Director Lia Fleming discovered her budding passion for flowers she dug in deep. For the past three years, Lia's...

OASIS® TerraBrick™ Floral Media | The First Compostable Floral Media for Flower Arranging

Ask any group of floral designers what inspires them most and they will often respond “nature”. Due to their close relationship with nature and nat...