Ideas

Dutch Floral Adventure - Tulip Tour of The Netherlands with Sharon McGukin

Laura Dowling’s USPS Wreath Stamps Deliver Holiday Cheer

A wreath is a form of expression. It can express individuality, holiday cheer, or welcome visitors into your home. Customizing wreaths is a great way to connect with your customers. The U.S. Po...

Increase Holiday Sales with Advent Wreaths

Families often gather in the holiday season to celebrate religious or cultural beliefs. In many areas, Advent wreaths are a highlight of this celebratory season. Are you offering the seasonal w...

Floral Bliss – Create a Floral Sanctuary with Fall Flowers

One perfect fall day, a group of seven designers gathered in New York’s Hudson Valley to create their own floral bliss. In the crisp, cool, October weather the retail florists, freelancers, an...

Insider Tips for Fleuramour - a Flower Festival in Belgium

The German Order of Teutonic Knights probably weren’t thinking of flowers when they established the Alden Biesen Castle, in 1220.   The people of Belgium with a passion for flowers are very gla...

Top 5 Wedding Blogs for 2019

When it comes to 2019 wedding décor, bigger is better and Mother Nature is the special guest of many celebrations! Gorgeous garden style weddings have been plentiful this year. Many trend-savvy...

Promote your Flower Business with Videos via Smartphone

For the latest trend in promoting your flower business on social media, look no further than your smartphone. Photo: Donald Yim AIFD, PFCI Donald Yim AIFD, PFCI suggests that flower videos a...

A Floral Challenge – Working Outside your Comfort Zone

Love a design challenge? Enjoy connecting with floral designers who are equally passionate about learning new techniques? Patience Pickner AIFD, PFCI, SDCF and Ace Berry AIFD, PFCI not only lov...

6 Awesome Ways to Decorate with Fall Pumpkins

A chill in the air reminds us that autumn is on its way. Autumn is often referred to as ‘fall’ because it’s the season of falling leaves. Fall is the perfect season to sell transitional design...

How Cremation Flowers can Help Build your Sympathy Business

When Mike Whittle AIFD opened his florist ten years ago, he focused on sympathy work. Located next door to the area’s largest funeral home and three others nearby – business was good. Five yea...