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Sandy Schroeck

AIFD, PFCI, CFD

As the owner of Trend On Design, in Eden Prairie, Minn., Schroeck lives by the mantra “educate, inspire, influence” and it shows. She thrives on the energy of a crowd, and she’s passionate about introducing even seasoned floral professionals to new products, creative mechanics and design techniques to become more innovative and profitable designers.

Sandy Schroeck is an award winning designer, trend watcher and international educator with extensive experience in the floral industry. Having gained professional retail and wholesale experience during her career, Sandy has a unique perspective for the promotion of successful floral and gift businesses. She is currently on the design teams for Floriology Institute and Smithers Oasis presenting education programs across the country.

With a strong belief of excellence in design, Sandy is a member of American Institute of Floral Design. Sandy has lead the AIFD national membership committee and is an AIFD certified evaluator. She will be the chairperson for the International AIFD 2020 Vision Symposium held in Chicago. Sandy is also certified by the Professional Floral Commentators International. In 2015 she won the prestigious North Central AIFD Bobbi Cup.

Sandy uses her design expertise and passion to convert consumer and color trends into floral sales and with the knowledge that continuing education and a willingness to change are the keys for success.