AIFD, PFCI, CFD
As the owner of Trend On Design, in Eden Prairie, Minn., Schroeck lives by the mantra “educate, inspire, influence” and it shows. She is passionate about introducing even seasoned floral professionals to new products, current trends, creative mechanics and design techniques to become more innovative and profitable designers.
Sandy Schroeck is an award winning designer, trend watcher and international educator with extensive experience in the floral industry. Having gained professional retail and wholesale experience during her career, Sandy has a unique perspective for the promotion of successful floral and gift businesses. She is currently an education specialist for Floriology Now and a design director for Smithers Oasis. Sandy also works with Len Busch Roses as customer education coordinator.
With a strong belief of excellence in design, Sandy is a member of American Institute of Floral Design. She currently serves on the AIFD National Board as a director at large. Sandy has lead the AIFD national membership committee, symposium committees and is an AIFD certified evaluator. Sandy is also certified by the Professional Floral Commentators International. Past winner of the prestigious North Central AIFD Bobbi Cup.
Sandy uses her design expertise and passion to convert consumer and color trends into floral sales and with the knowledge that continuing education and a willingness to change are the keys for success.