
Flowers for a Healthy lifestyle with Jodi Duncan AIFD
Floral professional, Jodi Duncan AIFD knows that flowers can be an element of a healthy lifestyle. She shares inspiring thoughts about flowers, the use of flowers, and how to live...
Read moreFrom Disaster to Delight
How do wedding flower design stories go from 'disaster to delight' in times of challenge? Event designer Ian Prosser AIFD, AAF, PFCI of Botanica in Tampa, Florida shares his experience....
Read moreTalmage and Trends
“I think every time you shop, when you walk into a store no matter where it is, you're looking around for what's new,” says floral trend guru Talmage McLaurin AIFD...
Read moreFrom Blooms to Bouquets with Paul Miller
We see a bouquet and think, "Isn't that pretty?" says Paul Miller AIFD, PFCI, of Sunshine Bouquet. “We don't realize how much work goes into each bloom.”
Read moreValentine's Day Tips with Chris Norwood
Valentine's Day can be overwhelming for florists. Most everyone has a Valentine to celebrate – a spouse, partner, child, family member, friend or date; making the holiday the biggest, single...
Read moreMarketing Weddings in a Digital World
“Weddings are a fascinating area of digital marketing,” suggests Renato Sogueco AAF, PFCI, BloomNet’s Vice President of Digital Strategy. “It’s a very specific search.”...
Read moreMSU Extension's Master Floral Designer Program
Dr. James Del Prince loves sharing petals with people. Jim taught floral design to Mississippi State University students in Starkville, MS for 23 years. He now teaches a consumer-based Master...
Read moreDigital Marketing with Renato Sogueco
“Digital marketing is not a ‘Lone Wolf’ effort,” says Renato Sogueco AAF, PFCI, BloomNet’s Vice President of Digital Strategy. Post pandemic business has changed, requiring a new digital strategy that...
Read moreFloral Career Vision 2022 | Will You Be There?
Not everyone who works in the flower industry is a designer.The possibilities are endless for careers in the floral industry. Not all jobs require a design knife, but do potential...
Read moreInvest in Yourself
You’re always busy with a long ‘to do’ list. Considering what you need to accomplish for others each day, do you really have time to invest in yourself? Yes! It’s imperative....
Read moreMastering the Art of Floral Paint
There's something magical about changing a flower’s color. Floral designers often experience creative satisfaction while ‘mastering the art of floral paint.’Transforming a bloom from what it was to something fresh...
Read morePricing for Profits
Pricing for profits is always a challenge. To remain strong, a retail business must control operating expenses in order to create profits. We can’t just ‘make it pretty’ we must make...
Read moreFinding Supply Chain Solutions for Your Flower Business
Are supply chain issues causing disruption in your flower shop? Limiting your ability to buy or sell products? Changing how you do business?As business owners and designers, we are trained...
Read moreLocally Grown – Flower Farming
When Advertising and Marketing Art Director Lia Fleming discovered her budding passion for flowers she dug in deep. For the past three years, Lia's flower passion has taken root. The...
Read moreOASIS® TerraBrick™ Floral Media | The First Compostable Floral Media for Flower Arranging
Ask any group of floral designers what inspires them most and they will often respond “nature”. Due to their close relationship with nature and natural materials, many designers enjoy using...
Read moreCitrus Colors - A Fresh Wedding Flower Vibe
Are your brides asking for a fresh vibe in wedding flower colors? Offer the refreshing look of citrus to brighten summer smiles...
Read moreTips for Success in a Post-Pandemic Flower Business
It’s hard to say which was the most surprising. The way a 2020 pandemic suddenly changed the basics of business. Or, the unexpected lessons we learned from the experience.
Read more7 Tips for Selling Mother's Day Flower in Challenging Times
Sending fresh flowers and plants as gift grew in popularity during the pandemic. Why? Consumers rediscovered that for life celebrations – birthdays, anniversaries, funerals, and holidays, flowers could be there...
Read moreUse 2021 Color Trends to Increase Flower Sales
WHY INCORPORATE 2021 COLOR TRENDS TO INCREASE FLOWER AND FLORAL PRODUCT SALES? Color is the most eye-catching element of design. Our brain interprets color in ways we are not even...
Read moreGreen Plants – Trendy, Timeless and Taking Root
2021 is the year of the green plant. This plant phenomenon is both trendy and timeless. While flower shops have always sold green plants, we haven’t seen interior plant popularity...
Read moreValentine's Day Sustainability
When it comes to Valentine’s Day sustainability, we all have favorite products that we like to use. Why is sustainability a popular buzz word for today’s trend-savvy florists? Meeting present...
Read moreFour Maxi Wedding Flower Styles Adapted for Micro Weddings
How can you give maximum flower style to your micro weddings in 2020 and 2021? We know that fresh flower designs provide the refresh-your-spirit calming and healing qualities we all need...
Read moreRed, White and Bloom for the 4th of July
The Fourth of July will be a great time for family and friends to get together for outside gatherings. Picnics and grilling will be bigger than ever this holiday.
Read moreFather's Day Traditions
Father’s Day is right around the corner! Are you prepared to honor all the amazing dad’s this holiday?
Read more