7 Tips for Selling Mother's Day Flower in Challenging Times

Sending fresh flowers and plants as gift grew in popularity during the pandemic. Why? Consumers rediscovered that for life celebrations – birthdays, anniversaries, funerals, and holidays, flowers could be there...

Use 2021 Color Trends to Increase Flower Sales

WHY INCORPORATE 2021 COLOR TRENDS TO INCREASE FLOWER AND FLORAL PRODUCT SALES? Color is the most eye-catching element of design. Our brain interprets color in ways we are not even...

Green Plants – Trendy, Timeless and Taking Root

2021 is the year of the green plant. This plant phenomenon is both trendy and timeless. While flower shops have always sold green plants, we haven’t seen interior plant popularity...

Valentine's Day Sustainability

When it comes to Valentine’s Day sustainability, we all have favorite products that we like to use. Why is sustainability a popular buzz word for today’s trend-savvy florists? Meeting present...

Four Maxi Wedding Flower Styles Adapted for Micro Weddings

How can you give maximum flower style to your micro weddings in 2020 and 2021? We know that fresh flower designs provide the refresh-your-spirit calming and healing qualities we all need...

Backyard and Outdoor Wedding Flower Planning Tips

Red, White and Bloom for the 4th of July

The Fourth of July will be a great time for family and friends to get together for outside gatherings. Picnics and grilling will be bigger than ever this holiday.

Father's Day Traditions

Father’s Day is right around the corner! Are you prepared to honor all the amazing dad’s this holiday? 

Focus on the Creative

The Coronavirus is impacting more than just the lives of Americans, it is effecting our economy and our jobs. More people than ever are filing for unemployment, while small businesses...

Memorial Day Reflections

While for many Memorial Day marks the first long weekend of summer, the history of this holiday goes much deeper. This last year we all have had the opportunity to...

Isolation

What have you been doing with your quarantined time at home? Getting exercise? Catching up on TV shows? Counting blades of grass in your yard? During the Coronavirus quarantine, millions...

Can flowers help heal the world when this is all over?

We’ve all seen the meme running making the rounds on Facebook that reads, “When this is all over, I’m throwing the biggest St. Patrick’s Easter de Mayo of July party...

Fun, Flowery Activities for Kids Stuck Indoors

Around the nation, the vast majority of states have closed their schools. More than 123,000 schools are closed or are scheduled to close, impacting more than 55 million students. Chances...

Prepare your Flower Shop for the Coronavirus

While many people find themselves working from home right now, with relatively little interruption to their everyday lives, those of us in the service industry have been experiencing some monumental...

Coronavirus Causing Flower Cancellations

You’ve had this event on the calendar for almost a year now. One of dozens you’ll produce this year, the final meetings and last payments were made weeks ago. You’ve...

Can Flowers Fight Against the Coronavirus?

Well, flowers DO make people happy... This might seem obvious to florists, as we’re around blooms day in and day out, but to others this simple joy of ‘stopping to...

2020 Prom Flower Trends

What’s trending for prom flowers in 2020?  Color… fashion… style… succulents… wirework… flower accessories? “Individuality,” answers Loann Burke AIFD, AAF, PFCI event specialist at Furst the Florist in Dayton, Ohio...

Design an Amazing Wedding Rose Arbor

Design an Amazing Wedding Rose Arbor February 18, 2020 “All they’d ever seen was a sketch of the wedding rose arbor,” says Rick Davis of Amaryllis Floral and Event Design....

Dress your Valentine’s Day Rose Sales for Success

Almost everyone has a Valentine - someone they’d love to surprise with a gift. That’s good news for florists making plans for their holiday rose sales. While a hectic Valentine’s...

Holiday Inspiration - Quick and Easy Everyday Designs

A flower shop’s busy holiday season requires some quick and easy designs for fast everyday deliveries and gift-giving cheer. Add a playful spirit to an otherwise hectic workday by experimenting...