Four Maxi Wedding Flower Styles Adapted for Micro Weddings

How can you give maximum flower style to your micro weddings in 2020 and 2021? We know that fresh flower designs provide the refresh-your-spirit calming and healing qualities we all need...

Backyard and Outdoor Wedding Flower Planning Tips

Red, White and Bloom for the 4th of July

The Fourth of July will be a great time for family and friends to get together for outside gatherings. Picnics and grilling will be bigger than ever this holiday.

Father's Day Traditions

Father’s Day is right around the corner! Are you prepared to honor all the amazing dad’s this holiday? 

Focus on the Creative

The Coronavirus is impacting more than just the lives of Americans, it is effecting our economy and our jobs. More people than ever are filing for unemployment, while small businesses...

Memorial Day Reflections

While for many Memorial Day marks the first long weekend of summer, the history of this holiday goes much deeper. This last year we all have had the opportunity to...

Isolation

Can flowers help heal the world when this is all over?

We’ve all seen the meme running making the rounds on Facebook that reads, “When this is all over, I’m throwing the biggest St. Patrick’s Easter de Mayo of July party...

Fun, Flowery Activities for Kids Stuck Indoors

Around the nation, the vast majority of states have closed their schools. More than 123,000 schools are closed or are scheduled to close, impacting more than 55 million students. Chances...

Prepare your Flower Shop for the Coronavirus

While many people find themselves working from home right now, with relatively little interruption to their everyday lives, those of us in the service industry have been experiencing some monumental...

Coronavirus Causing Flower Cancellations

You’ve had this event on the calendar for almost a year now. One of dozens you’ll produce this year, the final meetings and last payments were made weeks ago. You’ve...

Can Flowers Fight Against the Coronavirus?

Well, flowers DO make people happy... This might seem obvious to florists, as we’re around blooms day in and day out, but to others this simple joy of ‘stopping to...

Flowering the Cross – An Easter Tradition

For many people “flowering the cross” at church with fresh flowers is a long-held Easter tradition and family celebration. A barren cross covered with fresh flower stems comes to life...

Increase Profits with Specialty Sympathy Flowers

Selling specialty sympathy flowers can help increase your flower shop profits. “Specialty sympathy flowers deliver a message,” says Edward Von Bargen of Entenmann’s Florist in Jersey City, New Jersey. “They...

2020 Prom Flower Trends

What’s trending for prom flowers in 2020?  Color… fashion… style… succulents… wirework… flower accessories? “Individuality,” answers Loann Burke AIFD, AAF, PFCI event specialist at Furst the Florist in Dayton, Ohio...

Greenery Glam, Metallic Spray-Painted Foliages

How can you add greenery glam to your fresh foliage designs this season?  Create a glamorous new vibe for your weddings, special events, and botanical couture? Grab a can of...

Design an Amazing Wedding Rose Arbor

Design an Amazing Wedding Rose Arbor February 18, 2020 “All they’d ever seen was a sketch of the wedding rose arbor,” says Rick Davis of Amaryllis Floral and Event Design....

Create Botanical Couture as Wearable Floral Art

Botanical couture first appeared on fashion runways, floral art displays, and flower competitions. The term aptly described awe-inspiring flower-based clothing of a ‘look but don’t touch’ variety. Today botanical couture...

Midnight Floral Foam Art - Solving a Design Challenge

“A customer ordered a Thanksgiving centerpiece, then dropped off her favorite container,” says Thia Smith, a florist in Albuquerque. The design challenge? “We had to figure out how to secure...

TLC Tips for Selling Fresher Valentine Flowers

Flower longevity is the consumer’s No. 1 buying objection to buying flowers. How can you deliver fresher Valentine flowers? Flowers that wilt too soon can hurt your reputation, decrease your...

Protea is King @Johannesburg International Flower Show

A King Protea. South Africa’s national flower. After an exhausting 16 ½-hour flight to Johannesburg, I was met in the airport with the gift of a fresh bloom. Refreshed by...

Dress your Valentine’s Day Rose Sales for Success

Almost everyone has a Valentine - someone they’d love to surprise with a gift. That’s good news for florists making plans for their holiday rose sales. While a hectic Valentine’s...

Holiday Inspiration - Quick and Easy Everyday Designs

A flower shop’s busy holiday season requires some quick and easy designs for fast everyday deliveries and gift-giving cheer. Add a playful spirit to an otherwise hectic workday by experimenting...