Partnering with your Wholesaler with Lenny Walker

"Amazing!" The Philadelphia Flower Show with Abel Gonzalez Mencio

Floral Mechanics with Lea Romanowski 

“Your foundation is the most critical part of anything you build,” says Canadian florist, Lea Romanowski CAFA, AIFD, CAFD. “If your foundation isn't good, if it isn't strong and true,...

EMC - Creativity Meets Business

Design visionary Tomas De Bruyne of Belgium, and business strategist Christi Lopez of Virginia, discuss upcoming EMC trend-setting opportunities. This blended learning concept - online courses, self study, and on-site...

Sylivia Cup Success with Michael Smith

Michael is a retail florist in Mariana, Florida and winner of the 54th annual Sylvia Cup design competition. He offers sage advice to people who would like to have the...

World Cup Top Ten with Jenny Thomasson 

Jenny Thomason, AIFD, AAF, PFCI, EMC of Dallas, Texas represented USA in the 2023 Interflora World Cup in Manchester, England where she placed in the Top 10.  

Flowers for a Healthy lifestyle with Jodi Duncan

Floral professional, Jodi Duncan AIFD knows that flowers can be an element of a healthy lifestyle. She shares inspiring thoughts about flowers, the use of flowers, and how to live...

From Disaster to Delight

How do wedding flower design stories go from 'disaster to delight' in times of challenge? Event designer Ian Prosser AIFD, AAF, PFCI of Botanica in Tampa, Florida shares his experience....

Talmage and Trends

“I think every time you shop, when you walk into a store no matter where it is, you're looking around for what's new,” says floral trend guru Talmage McLaurin AIFD...

From Blooms to Bouquets with Paul Miller

We see a bouquet and think, "Isn't that pretty?" says Paul Miller AIFD, PFCI, of Sunshine Bouquet. “We don't realize how much work goes into each bloom.” 

Valentine's Day Tips with Chris Norwood

Valentine's Day can be overwhelming for florists. Most everyone has a Valentine to celebrate – a spouse, partner, child, family member, friend or date; making the holiday the biggest, single...

Marketing Weddings in a Digital World

“Weddings are a fascinating area of digital marketing,” suggests Renato Sogueco AAF, PFCI, BloomNet’s Vice President of Digital Strategy. “It’s a very specific search.”...

MSU Extension's Master Floral Designer Program

Dr. James Del Prince loves sharing petals with people. Jim taught floral design to Mississippi State University students in Starkville, MS for 23 years. He now teaches a consumer-based Master...

Digital Marketing with Renato Sogueco

“Digital marketing is not a ‘Lone Wolf’ effort,” says Renato Sogueco AAF, PFCI, BloomNet’s Vice President of Digital Strategy. Post pandemic business has changed, requiring a new digital strategy that...

Floral Career Vision 2022 | Will You Be There?

Not everyone who works in the flower industry is a designer.The possibilities are endless for careers in the floral industry. Not all jobs require a design knife, but do potential...

Invest in Yourself

You’re always busy with a long ‘to do’ list. Considering what you need to accomplish for others each day, do you really have time to invest in yourself? Yes! It’s imperative....

Mastering the Art of Floral Paint

There's something magical about changing a flower’s color. Floral designers often experience creative satisfaction while ‘mastering the art of floral paint.’Transforming a bloom from what it was to something fresh...

Pricing for Profits

Pricing for profits is always a challenge. To remain strong, a retail business must control operating expenses in order to create profits. We can’t just ‘make it pretty’ we must make...

Finding Supply Chain Solutions for Your Flower Business

Are supply chain issues causing disruption in your flower shop? Limiting your ability to buy or sell products? Changing how you do business?As business owners and designers, we are trained...

Locally Grown – Flower Farming 

When Advertising and Marketing Art Director Lia Fleming discovered her budding passion for flowers she dug in deep. For the past three years, Lia's flower passion has taken root. The...

OASIS® TerraBrick™ Floral Media | The First Compostable Floral Media for Flower Arranging

Ask any group of floral designers what inspires them most and they will often respond “nature”. Due to their close relationship with nature and natural materials, many designers enjoy using...

Citrus Colors - A Fresh Wedding Flower Vibe

Are your brides asking for a fresh vibe in wedding flower colors? Offer the refreshing look of citrus to brighten summer smiles...

Tips for Success in a Post-Pandemic Flower Business

It’s hard to say which was the most surprising. The way a 2020 pandemic suddenly changed the basics of business. Or, the unexpected lessons we learned from the experience. 

7 Tips for Selling Mother's Day Flower in Challenging Times

Sending fresh flowers and plants as gift grew in popularity during the pandemic. Why? Consumers rediscovered that for life celebrations – birthdays, anniversaries, funerals, and holidays, flowers could be there...

Use 2021 Color Trends to Increase Flower Sales

WHY INCORPORATE 2021 COLOR TRENDS TO INCREASE FLOWER AND FLORAL PRODUCT SALES? Color is the most eye-catching element of design. Our brain interprets color in ways we are not even...