Marketing Weddings in a Digital World

“Weddings are a fascinating area of digital marketing,” suggests Renato Sogueco AAF, PFCI, BloomNet’s Vice President of Digital Strategy. “It’s a very specific search.”...

MSU Extension's Master Floral Designer Program

Dr. James Del Prince loves sharing petals with people. Jim taught floral design to Mississippi State University students in Starkville, MS for 23 years. He now teaches a consumer-based Master...

Digital Marketing with Renato Sogueco

“Digital marketing is not a ‘Lone Wolf’ effort,” says Renato Sogueco AAF, PFCI, BloomNet’s Vice President of Digital Strategy. Post pandemic business has changed, requiring a new digital strategy that...

Floral Career Vision 2022 | Will You Be There?

Not everyone who works in the flower industry is a designer.The possibilities are endless for careers in the floral industry. Not all jobs require a design knife, but do potential...

Invest in Yourself

You’re always busy with a long ‘to do’ list. Considering what you need to accomplish for others each day, do you really have time to invest in yourself? Yes! It’s imperative....

Mastering the Art of Floral Paint

There's something magical about changing a flower’s color. Floral designers often experience creative satisfaction while ‘mastering the art of floral paint.’Transforming a bloom from what it was to something fresh...

Pricing for Profits

Pricing for profits is always a challenge. To remain strong, a retail business must control operating expenses in order to create profits. We can’t just ‘make it pretty’ we must make...

Finding Supply Chain Solutions for Your Flower Business

Are supply chain issues causing disruption in your flower shop? Limiting your ability to buy or sell products? Changing how you do business?As business owners and designers, we are trained...

Locally Grown – Flower Farming 

When Advertising and Marketing Art Director Lia Fleming discovered her budding passion for flowers she dug in deep. For the past three years, Lia's flower passion has taken root. The...

OASIS® TerraBrick™ Floral Media | The First Compostable Floral Media for Flower Arranging

Ask any group of floral designers what inspires them most and they will often respond “nature”. Due to their close relationship with nature and natural materials, many designers enjoy using...

Citrus Colors - A Fresh Wedding Flower Vibe

Are your brides asking for a fresh vibe in wedding flower colors? Offer the refreshing look of citrus to brighten summer smiles...

Tips for Success in a Post-Pandemic Flower Business

It’s hard to say which was the most surprising. The way a 2020 pandemic suddenly changed the basics of business. Or, the unexpected lessons we learned from the experience. 

7 Tips for Selling Mother's Day Flower in Challenging Times

Sending fresh flowers and plants as gift grew in popularity during the pandemic. Why? Consumers rediscovered that for life celebrations – birthdays, anniversaries, funerals, and holidays, flowers could be there...

Use 2021 Color Trends to Increase Flower Sales

WHY INCORPORATE 2021 COLOR TRENDS TO INCREASE FLOWER AND FLORAL PRODUCT SALES? Color is the most eye-catching element of design. Our brain interprets color in ways we are not even...

Green Plants – Trendy, Timeless and Taking Root

2021 is the year of the green plant. This plant phenomenon is both trendy and timeless. While flower shops have always sold green plants, we haven’t seen interior plant popularity...

Valentine's Day Sustainability

When it comes to Valentine’s Day sustainability, we all have favorite products that we like to use. Why is sustainability a popular buzz word for today’s trend-savvy florists? Meeting present...

Four Maxi Wedding Flower Styles Adapted for Micro Weddings

How can you give maximum flower style to your micro weddings in 2020 and 2021? We know that fresh flower designs provide the refresh-your-spirit calming and healing qualities we all need...

Backyard and Outdoor Wedding Flower Planning Tips

Red, White and Bloom for the 4th of July

The Fourth of July will be a great time for family and friends to get together for outside gatherings. Picnics and grilling will be bigger than ever this holiday.

Father's Day Traditions

Father’s Day is right around the corner! Are you prepared to honor all the amazing dad’s this holiday? 

Focus on the Creative

The Coronavirus is impacting more than just the lives of Americans, it is effecting our economy and our jobs. More people than ever are filing for unemployment, while small businesses...

Memorial Day Reflections

While for many Memorial Day marks the first long weekend of summer, the history of this holiday goes much deeper. This last year we all have had the opportunity to...

Isolation

What have you been doing with your quarantined time at home? Getting exercise? Catching up on TV shows? Counting blades of grass in your yard? During the Coronavirus quarantine, millions...

Can flowers help heal the world when this is all over?

We’ve all seen the meme running making the rounds on Facebook that reads, “When this is all over, I’m throwing the biggest St. Patrick’s Easter de Mayo of July party...

Fun, Flowery Activities for Kids Stuck Indoors

Around the nation, the vast majority of states have closed their schools. More than 123,000 schools are closed or are scheduled to close, impacting more than 55 million students. Chances...