Creating Impulse Sales with Spring Blooms
To see the floral recipe for an arrangement, click on the imageThese harbingers of spring can easily be incorporated into your spring holiday collections of mono-varietals (one variety of flower), mixed bouquets or vase arrangements and plant sales for Valentine’s Day, Easter and Mother’s Day. Which flowers are popular and how can you arrange and care for these often more delicate and short-lived flowers? Answers below.
Why are the first bulb blooms of spring so popular?[rev_slider alias="spring-blooms-1"]
To see the floral recipe for an arrangement, click on the imageSustainability continues to grow as a floral trend and demand for locally grown flowers increases. Many florist-to-farmer shops are incorporating flowers they have grown onsite into their designs. Other floral shops seek suppliers that offer regionally grown blooms to resell. This can be a bonus for those spring bulb flowers which experience shorter life span once cut than some longer-lasting varieties of flowers. Flowers bring the joyful promise of spring. A snowy landscape can feel cold and barren. As spring emerges, warmer weather encourages pristine snow-white blooms and brightly colored flowers to pop up in a welcomed sign of seasonal change.
To see the floral recipe for an arrangement, click on the imageDaffodils are often the first bright yellow, organic smiles of spring to emerge. Sometimes, even before the last snowfall of the season. [rev_slider alias="spring-blooms-2"]
To see the floral recipe for an arrangement, click on the image
Tulips, a springtime favorite[rev_slider alias="spring-blooms-3"]
To see the floral recipe for an arrangement, click on the imageTulips are often one of the most requested spring flowers in both cut flower and potted plant forms. Tulips are phototropic—growing toward the light—and geotropic—responding to gravity—and have the ability to grow ½ to 1½ inches overnight. Remember to consider these movements in the scope of your designs. Customers often show a preference for closed tulip blooms over open ones. Adding ice cubes to a vase of water can help to hold tulips blooms in a tighter bud. Still, it’s important to discuss with customers that tulips will certainly open and grow. If a customer is not open to this evolution of beauty, you can suggest or choose another flower.
Spring bulb plants
To see the floral recipe for an arrangement, click on the imageSpring bulb plants are popular choices for the season. These blooming plants are often combined with green plants to add color, texture or fragrance to mixed plant baskets for sympathy work. Some spring blooming plants such as hyacinths can be very fragrant and oftentimes uncomfortable for recipients with allergies. It’s a good idea to ask about potential allergies when selling fragrant flowers for delivery. Accessorizing the plants with modern containers and on-trend natural materials is a good way to upsell the look.
Proper flower care[rev_slider alias="spring-blooms-4"]
To see the floral recipe for an arrangement, click on the imageProper care and handling of bulb blooms can increase flower life. Bulb food solution helps to reestablish the nutrient balance once a flower is harvested. A packet of consumer bulb food attached to outgoing orders will remind your clients to feed these early spring favorites with flower foods so the blooms can perform their best. Using an anti-transpirant on finished arrangements helps nourish and hydrate blooms for increased longevity.